How a Greenville Plumbing Company Went From Page 3 to the Map Pack

The Situation

Before working with Homefield SEO, Greenville Plumbing Co. had years of legitimate reviews and technical expertise — but almost none of it showed up in local search. Their business listings were scattered across a half-dozen slightly different names and addresses, their Google Business Profile hadn't been touched in over a year, and they were buried on page three for the searches that mattered most: "emergency plumber Greenville" and "plumber near me."

Worse, every call that came in after 6 PM went straight to voicemail — and a homeowner with a burst pipe rarely waits around for a callback.

The Strategy

We started with a full citation audit and cleanup, standardizing their Name, Address, and Phone across every directory search engines trust. From there we rebuilt their Google Business Profile from the ground up: accurate service categories, weekly posts, and a steady cadence of real job-site photos instead of stock imagery.

Because after-hours calls were the biggest leak in their funnel, we moved them onto our Homefield Complete tier, adding a 24/7 AI voice agent that answers every call, books directly to their calendar, and texts back anyone who calls while the agent is already mid-conversation with someone else.

The Results

Within 90 days, Greenville Plumbing Co. moved from page three to a consistent top-3 Map Pack position for their core emergency plumbing terms, with Map Pack impressions up 215%. Monthly service calls grew 3.2x, and the AI voice agent alone recovered an estimated $18,400 a month in previously missed after-hours business — calls that used to go to voicemail, and often straight to a competitor instead.